The Story Behind ‘Pal Pal’: How Authentic Music Wins Over Algorithms

Updated September 22, 2025

In today’s fast-moving digital world, virality can be both a blessing and a challenge. One moment, an artist’s work is everywhere; the next, it disappears from the spotlight. Yet, for Pakistani singer Afusic (Affan Khan) and producer Ali Soomro, their breakout track ‘Pal Pal’ proved that staying authentic matters more than chasing trends.

When the song was released in February, no one expected the massive response it received. Within days, it crossed six-figure views on YouTube, went viral on TikTok, and gained endorsements from well-known celebrities. But behind the seemingly overnight success was a long journey of perseverance, lessons from failure, and most importantly—trust in their craft.

Music Roots and Early Influences

Afusic grew up in a musical household. His father, Azeem Sarwar, was a ghazal artist whose rehearsals left a lasting impression on him. While he admired classical music, Afusic explored multiple genres including English pop, Urdu ballads, and hip-hop. Eventually, underground rap contests introduced him to a new world, where his raw talent earned recognition from senior rappers.

For Soomro, the path began in Hyderabad, where he experimented with bands, live performances, and later classical music training. Although his band dissolved quickly, the experience shaped his understanding of music production. By 2021, he had established his own studio, realizing his true strength lay in creating music rather than just performing it.

The Making of ‘Pal Pal’

The song’s creation was spontaneous yet deliberate. Afusic recalls writing the lyrics early in the morning, bringing them straight to Soomro. Production was kept minimal but rich with live instruments, including guitar and ukulele. Interestingly, the song was completed two years before its release but was held back strategically.

“The timing had to be right,” said Afusic. “We wanted to wait until the industry was ready and the right opportunities appeared.”

That decision paid off. By the time ‘Pal Pal’ was released, streaming platforms, playlists, and even labels such as Universal Music Group (UMG) Pakistan were more invested in local talent.

Beyond the Algorithm

While many songs today are designed around short viral moments for reels and TikTok, ‘Pal Pal’ stood out because it had multiple catchy hooks, making it naturally appealing for digital platforms. However, both artists believe that true success lies in artistry first.

“Campaigns and labels can support you, but no label will sign a song unless it’s good,” Soomro explained.

Afusic agreed, adding, “I once thought dropping a new song every week would help with algorithms. But in the end, it’s the quality and authenticity of your work that people connect with.”

Challenges Behind the Scenes

Even with growing recognition, the artists faced struggles. They were often turned away when searching for someone to produce their music video. But eventually, collaboration with producer Abdullah Kasumbi helped bring ‘Pal Pal’ to life, opening new doors in the industry.

What Comes Next?

With one viral hit behind them, many wonder if Afusic and Soomro feel pressured to repeat its success. Both remain confident.

“Whether a song goes viral or not is up to the audience,” Afusic said. “My job is to stay consistent.”

Soomro added, “We don’t think in algorithms. We think in music.”

Their future goal is to continue blending classical influences with modern pop and hip-hop sounds while staying true to their vision.

Key Takeaway

The story of ‘Pal Pal’ is a reminder that while algorithms, reels, and digital platforms shape today’s music industry, authenticity and consistency remain the strongest foundations for long-term success.

For aspiring musicians, Afusic’s advice is simple:

Stay original.
Don’t imitate trends blindly.
Accept criticism and keep growing.

Because in the end, it’s not about going viral for a moment—it’s about creating music that lasts.