(Sports Correspondent: Imran Sohail)
ICC Appoints Sanjog Gupta as New CEO, Ushering in a New Era for Global Cricket
The International Cricket Council (ICC) has officially appointed Sanjog Gupta as its new Chief Executive Officer (CEO), marking a significant leadership shift in global cricket administration.
Gupta, a seasoned media executive and former CEO of JioStar Sports, becomes the seventh CEO of the ICC, succeeding Geoff Allardice, who stepped down in January after four impactful years.
🏆 Over 2,500 Applications for the Top Job
According to the ICC, the CEO position attracted more than 2,500 applicants from 25 countries, underlining the prestige and global importance of the role.
ICC Chairman Jay Shah praised Gupta’s selection, stating:
“Sanjog brings extensive experience in sports strategy and commercialisation, which will be invaluable for the ICC as we look to strengthen and expand cricket globally.”
💼 Sanjog Gupta: From Journalist to Global Cricket Leader
Gupta began his career in 2010 as a journalist at Star India (now JioStar), rising through the ranks to lead content, programming, and strategic initiatives. He was appointed CEO of JioStar Sports in November 2024, where he played a key role in elevating India’s sports broadcasting industry.
The ICC highlighted Gupta’s success in multi-language, digital-first, and women-centric sports coverage, crediting him for driving both consumer engagement and long-term commercial growth.
🗣️ “Exciting Times for Cricket”: Gupta’s Vision as CEO
In his first official statement, Gupta expressed optimism about cricket’s evolving landscape:
“These are exciting times for the sport as marquee events grow in stature, commercial avenues widen, and opportunities such as the women’s game scale in popularity.”
He emphasized the 2028 Los Angeles Olympics as a milestone, citing cricket’s inclusion as a global growth accelerator:
“The rapid adoption of technology and Olympic participation can act as force-multipliers for cricket’s expansion around the world.”
🔍 Key Focus Areas Under Gupta’s Leadership
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🌍 Global Expansion: Strengthening cricket in new and emerging markets
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👩🦰 Women’s Cricket: Elevating the women’s game through increased visibility and investment
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📱 Digital Innovation: Pushing tech-first strategies across ICC events and content
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💰 Commercial Growth: Unlocking new revenue channels for sustained development
📅 What’s Next for the ICC?
With major tournaments on the horizon and growing global interest in the sport, Sanjog Gupta’s appointment signals a fresh, forward-thinking chapter for cricket’s governing body. The ICC now enters a critical phase of digital transformation, commercial scaling, and inclusive growth.
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