(Sports Correspondent: Imran Sohail)
LeBron James Makes “Second Decision” — And It’s About Cognac, Not Retirement
Oct 8, 2025
Basketball legend LeBron James has once again captured global attention — but this time, it’s not about his retirement or a new NBA team. The 40-year-old Los Angeles Lakers star announced his “Second Decision,” revealing a creative partnership rather than a career move.
After teasing fans with a cryptic post on social media, James confirmed that his announcement was part of a marketing collaboration with Hennessy, unveiling the Hennessy V.S.O.P. Limited Edition by LeBron James.
The teaser video, posted Monday on X (formerly Twitter), showed LeBron walking toward a chair, sparking speculation that he was about to retire or change teams — a callback to his famous 2010 “Decision” when he joined the Miami Heat. Instead, the reveal highlighted his role as a cultural icon beyond basketball.
According to Hennessy, the new collaboration celebrates “a creative reunion and shared cultural legacy,” marking a continuation of LeBron’s influence in lifestyle and branding circles.
Fans of the Lakers can now breathe a sigh of relief — LeBron James isn’t going anywhere just yet. With another NBA season approaching, the league’s all-time leading scorer looks ready to add more records to his legendary career — perhaps with a glass of cognac to celebrate.
