(Sports Correspondent: Imran Sohail)
LIV Golf CEO Scott O’Neil Seeks New Investment as Funding Deadline Approaches
LIV Golf is entering a critical phase as CEO Scott O’Neil works to secure new investment amid financial uncertainty surrounding the league’s future.
According to reports, the league is seeking approximately $300 million in external funding to support operations beyond 2026, as it transitions toward a revised business strategy referred to internally as “LIV 2.0.”
The move comes after Saudi Arabia’s sovereign wealth fund reportedly signaled it will no longer continue direct funding for the league at its previous scale. The fund has already contributed billions since LIV Golf was launched in 2022.
O’Neil said he has begun discussions with multiple potential investors and described early responses as positive. He noted that several formal meetings have already taken place, with more scheduled in the coming weeks.
He added that the funding structure could involve either a single major investor or multiple smaller investment partners contributing different amounts.
While discussions continue, O’Neil emphasized that time is a key factor, stating that the league is working under a tight schedule to finalize arrangements during the summer period.
The coming weeks are expected to be crucial for determining the financial direction and stability of LIV Golf going forward.
